Blog
Articles from the Linkology team on link building, digital PR and how AI answer engines choose the sources they cite.
In the fast-paced world of SEO, where everyone wants to get the first-page Google ranking, one strategy stands out from the crowd: link building. A high-quality backlink profile is like a vote of confidence in your website from others on the web. It signals to search engines that your content is valuable, authoritative, and worth […]
Getting your company noticed online takes a lot of effort. It’s not just a case of building a website, then sitting back and hoping for the best – such a passive strategy will most likely get you nowhere. One of the most enduring and important strategies for gaining exposure for your company and website is […]
Link building is an essential part of any successful SEO strategy in 2025. However, navigating the world of link building can sometimes be a rather challenging task – especially when it comes to the importance of backlinks. Backlinks can be built using a variety of techniques. But to bring a significant improvement to your website, […]
When it’s done right, search engine optimisation (SEO) can drastically alter the fortunes of your website and entire operation, for the better. Among the many elements that comprise the practice, and how it’s carried out via an ongoing strategy and campaign, anchor text in link building stands out as one of the most important factors […]
Note: this has been one of our most popular posts for well over two years. We’ve since updated it to incorporate new Chrome extensions we’ve been trying in 2025. As the landscape of the SEO industry continues to evolve, so do the tools we use and the ways in which we use them. […]
One of the things small businesses and solopreneurs struggle with is generating more sales on a month-to-month basis. You may have only one product – or a series of products and services – but you’re stuck. You’re not sure what other things you can do. You don’t want to exhaust your list by pitching to […]
Social media, blog and website strategy revolve around one magic word that everyone knows, everyone fears, but no one completely understands: SEO. Search engine optimization is the sweet spot for any online marketplace; top listing on any one of the major platforms can be the difference between market share and a slow painful death into […]
Writers, educators, designers and any other creatives that develop unique content to share with the world often have a team of “fresh eyes” to review their work from an unbiased standpoint. Fresh eyes haven’t spent hours, days, months looking at the same tiny print, storyline or blueprint. Fresh eyes catch flaws in the design, spelling […]
Despite “experts” ringing its death knell, SEO and link building is still alive and kicking, and an important tool to have in your arsenal. Search engines should never be the primary target audience for your content, but it’s still vitally important to include them in your strategy if you want your content to be discovered […]
Do you know if your SEO and link building efforts are really paying off? Researching keywords and optimizing your on and off-page ranking factors are only one piece of the SEO puzzle. If you’re serious about getting more search engine traffic, you need a reliable way to measure your results. Without knowing whether your work […]
Bloggers use many different tactics to increase traffic. There’s utilizing keywords, interacting with niche influencers, getting active on social media, blog commenting – just to name a handful that work. And then there’s guest posting. Guest posting has long been a favorite traffic-building strategy of mine (as well as many prominent bloggers). Why? Because it […]
In the following post you’re going to discover 15 of the most useful and functional tools that are important to anyone engaging in Blogger outreach. These tools will not only help you keep track of your progress but will also improve your productivity. Blogger outreach is not only a great way of finding influencers to […]