Hero campaigns
Hero campaigns. Flagship creative that earns coverage at scale
The big, tent-pole campaigns built to go viral and win tier-one coverage; a single bold idea, amplified across every channel.
What is a hero campaign?
A hero campaign is a large, flagship digital PR campaign. A single bold, creative idea built to earn widespread editorial coverage and go viral. It sits at the top of the “hero / hub / help” content model: the big tent-pole moment, amplified across channels.
Reach & coverage are the product, not buying links.
Hero campaigns vs. our other PR campaign types
Ways to earn coverage under one service, ordered from the biggest, boldest play down to steadier, faster tactics.
Why Linkology for hero campaigns
Big-idea creative
Concept development built to earn attention, not just another press release.
Real relationships
Genuine journalist and publisher relationships to land tier-one coverage.
Multi-channel amplification
One idea, amplified everywhere it can earn reach.
Transparent reporting
Clear reporting on coverage secured and total reach.
Hero campaign pricing
Minimum 3 months. Hero campaigns are typically higher-investment and project-scoped.
- Project-scoped to the big idea
- Higher-investment, flagship end
- Creative build + amplification
- Custom scope agreed on a call
Prefer the full authority programme run for you?
Our Managed Authority Campaigns run the full off-page mix: strategy, digital PR, links and more, all to one plan. Digital PR is a component of the managed mix.
Hero campaigns we've delivered
“We’ve had a very positive experience working with Linkology. The team has been professional, responsive, and easy to work with throughout the process. The quality of the links and the attention to our requirements have been excellent. ”
Hero campaign FAQs
Hero campaigns start from £2,000 ($2,600) per month (minimum 3 months) and are typically higher-investment and project-scoped, because they involve a bespoke creative build and multi-channel amplification. We scope each one to the idea and the goals. Book a call for a custom scope.
Often nofollow, and they still help. A hero campaign earns coverage on relevant, high-authority titles; that coverage and the brand mention are trust and context signals Google and AI systems read, even without a followed link. Reach and coverage are the product; links are a by-product.
For a hero campaign, results are measured on reach and tier-one coverage: the calibre of titles that picked the story up, total reach, pick-up volume, and the links or mentions earned. We report on coverage secured.
A hero campaign is the biggest, boldest play. One flagship creative idea built for tier-one coverage and viral reach. Digital PR campaigns are the ongoing, steadier type; data-led PR uses surveys and studies journalists cite; newsjacking reacts fast to breaking news. Hero campaigns are the highest-effort, highest-reward end of the spectrum.
Hero campaigns take longer to build than reactive work. The idea, the creative and the assets come first, then outreach. Coverage typically lands in a concentrated burst once the campaign goes live. We agree timescales up front and report as coverage is secured.
Ready to create a campaign people talk about?
Want a steadier approach? See all Digital PR services →