Guest posts
- What it is
- Article on a relevant site or category
- Link placement
- Brand-new article
- What's optimised
- The whole article
- Link attribute
- Usually dofollow
- Markets
- Any market, any vertical
Link building · Compare options
Link building packages: choose the right option for your goals
Guest posts, niche edits or international links, all vetted, all guaranteed. Compare the options and pick what fits, or have the whole programme run for you.
61,000+
Links built
2,000+
Clients
64,000+
Vetted publishers
96%
Link longevity
TrustpilotClutchGooglelifetime guarantee
§ 03 · Zone 1 · Shared
Every link option includes
Everything below is identical across the three link types, so the table only has to carry the differences.
- Builds topical authority with precision
- 15 to 45 day turnaround (niche-dependent)
- 5-link minimum per month
- Free strategic advice on 3-month commitments
- Vetted on DR and traffic, with M-Flux and a 33-point manual quality check as secondary vetting
- You approve content and links before they go live
- Optimised for LLMs and traditional search
- Lifetime guarantee
- Reporting included (placed links; KPI tracking on request)
Earned coverage
Need a different kind of authority-building: Digital PR?
Digital PR earns coverage through the press and journalists, rather than placing a link on a site. That coverage can carry a dofollow link, a nofollow link, or a brand mention with no link at all. All three build authority and visibility, which is why Digital PR sits alongside the placed-link options rather than inside the table below.
§ 04 · Zone 2 · Differences
Compare the placed-link options
These three are all placed links: we place your link on a relevant site. Digital PR (above) is earned coverage and works differently.
Five rows where the options actually differ.
| Option 01Guest posts | Option 02Niche edits | Option 03International links | |
|---|---|---|---|
| What it is | Article on a relevant site or category | Link in a relevant existing page | Article on a relevant site or category |
| Link placement | Brand-new article | Aged (existing) article | Brand-new article |
| What's optimised | The whole article | Anchor text and paragraph | The article, in local language |
| Link attribute | Usually dofollow | Usually dofollow | Varies by country's rules |
| Markets | Any market, any vertical | Any market, any vertical | Any vertical targeting overseas |
| See guest posts Buy guest posts | See niche edits Buy niche edits | See international links Buy international links |
Niche edits
- What it is
- Link in a relevant existing page
- Link placement
- Aged (existing) article
- What's optimised
- Anchor text and paragraph
- Link attribute
- Usually dofollow
- Markets
- Any market, any vertical
International links
- What it is
- Article on a relevant site or category
- Link placement
- Brand-new article
- What's optimised
- The article, in local language
- Link attribute
- Varies by country's rules
- Markets
- Any vertical targeting overseas
Digital PR is different again: alongside dofollow and nofollow links, it earns brand mentions with no link at all, which still build authority and visibility.
See Digital PR servicesEverything else is shared. See Zone 1 above.
§ 05 · Zone 3 · A different buyer
Want the whole thing run for you?
Managed Authority Campaigns, from £2,000 per month (minimum 3 months).
- 01Best for marketers who want the whole programme handled, brand plus topical authority
- 02Full off-page mix (strategy, Digital PR, links) to one plan
- 03Minimum 3-month campaigns; full strategic advice (audit, plan, reporting)
- 04You buy on us hitting agreed KPIs, not on DR and traffic
- 05You approve content, links and PR pitches
- 06Lifetime link guarantee, plus a KPI guarantee - hit all 3 KPIs in a 3-month cycle or the 4th month is free
- 07KPIs: share of topic (Ahrefs), GSC impressions, LLM visibility
- 08Best for US and UK, most verticals
§ 06 · Pricing
How pricing works
A light pointer, not a price grid.
Link options
From£165 per link
Guest posts, blogger outreach and niche edits. International and iGaming links have their own prices. 5-link minimum per month.
Managed Authority
From£2,000 per month
The full off-page programme. Minimum 3 months.
See Managed Authority packages§ 07 · Definition
Guest posting vs niche edits
A guest post is a brand-new article published on another relevant site, with your link inside it. A niche edit adds your link into a relevant page that already exists and has history and traffic. A guest post optimises the whole article around your topic; a niche edit optimises the anchor text and the paragraph the link sits in.
When guest posts suit
When you want a whole article shaped around your topic, on a site you do not yet appear on.
Guest postsWhen niche edits suit
When you want a link on a page that is already established and already ranking.
Niche edits§ 08 · FAQ
Link building packages: FAQs
What is a link building package?
A link building package is a set number of vetted, editorial links built for you each month, on a rolling or fixed commitment. Linkology's packages cover guest posts, niche edits and international links, with a five-link minimum per month, and every link is approved by you before it goes live.
Which link option is right for me?
Guest posts suit you when you want a whole article shaped around your topic on another site. Niche edits suit you when you want a link placed into an existing, established page. International links suit you when you are targeting audiences and search results in other countries. If you would rather not choose, Managed Authority runs the full mix for you.
How much do link building packages cost?
Link options start from £165 per link, with a five-link minimum per month. Managed Authority Campaigns, the full off-page programme, start from £2,000 per month over a minimum of three months.
What's the difference between guest posts and niche edits?
A guest post is a brand-new article published on a relevant site, with your link inside it. A niche edit adds your link into a relevant page that already exists and has history. Guest posts optimise the whole article; niche edits optimise the anchor text and the paragraph around the link.
Do you guarantee the links?
Yes. Every link option comes with a lifetime guarantee: if a link drops, we replace it. Managed Authority Campaigns add a separate KPI guarantee on top, tied to agreed performance targets.
§ 09 · Next step