Blog
Articles from the Linkology team on link building, digital PR and how AI answer engines choose the sources they cite.
The SEO world doesn’t need more links, it needs redefined and better decision-making. This is where strategy finally replaces guesswork. What if the biggest problem in your SEO strategy isn’t your content, your technical setup, or your budget, but your trust in the wrong metrics? If you’ve ever approved or rejected a site based purely […]
For years, SEO has been about outranking competitors in a list of ten blue links. In 2025, the rules have shifted. Search results are increasingly blended with AI-generated overviews, direct answers, and zero-click experiences that resolve user intent before they ever reach a website. This is the new reality of Generative Engine Optimization (GEO), the discipline of making your content visible, quotable, and trustworthy enough to be included directly inside these AI-powered answers.