Digital PR services
Digital PR services that earn coverage, mentions and authority
Linkology's digital PR service earns placements and brand mentions on relevant, high-authority titles, building trust with search engines, AI systems and buyers alike.
61,000+
Links built
2,000+
Clients
64,000+
Vetted publishers
96%
Link longevity
TrustpilotClutchGoogleKPI-backed guarantee100% refund
§ 02 · Digital PR on the record
Our Digital PR, in numbers
As of 2026, across live and recent Digital PR programmes.
590
Placements secured
21.8 million
Combined monthly readership
68
Median DR of earned titles
16
Links & mentions per campaign
First placement in 5 weeks16 campaigns live per monthPitch-to-placement rate 11%
Which titles have you earned coverage on?
Recent campaigns have earned coverage on national press, sector trade titles and high-readership consumer sites. Named mastheads are listed here once each placement is client-confirmed. We only name titles we can point at.
Financial TimesThe TimesBloombergReutersTechCrunchBBCThe GuardianLBCYahooMSN
§ 03 · The offer
How our Digital PR works
We develop newsworthy angles and assets, pitch relevant journalists and publishers, and earn coverage and brand mentions, measured on coverage secured rather than on links alone. PR links are often nofollow by design; both the mention and its context still build authority signals that Google and AI systems read. Google AI Overviews, ChatGPT and Perplexity assemble an answer partly from how often a brand is mentioned, and on which titles. That's why a nofollow mention on a title people trust can be worth more than a followed link from a site nobody reads.
What is digital PR?
Digital PR is the practice of earning coverage, brand mentions and links from real publications and online communities all through journalist pitching, data-led stories and reactive commentary, not paid placement. Because the coverage is editorial, it builds the trust and external context that both Google and AI search engines read when deciding who to surface and cite. It is the discipline most people mean when they say online PR.
Are digital PR links nofollow and do they still build authority?
Often, yes: PR links are frequently nofollow by design, because editorial teams apply it as policy. The mention and its context still build authority signals that Google and AI systems read: the title, the topic, the words around your brand. 35% of the mentions we earn are nofollow, and they still move authority.
01
Strategy & angles
Story angles
02
Asset / story creation
Data + assets
03
Outreach
Journalists pitched
04
Coverage secured
Earned placements
05
Reporting
Coverage report
The relationshipHow this differs from link building
Digital PR → earns mentions & coverage
Earned placements on titles that matter
Links are often nofollow by design, the brand mention and context are the win. Use when you want reach, trust and AI/entity visibility.
Link building → places relevant links
Vetted editorial links you approve
Chosen for topical relevance. Use when the direct goal is an authority/ranking signal from followed links.
Choose the Digital PR activity that fits your goal
PR campaigns
Newsworthy story angles pitched for earned editorial coverage.
| Campaign type | Goal | Output | Timescale | Best for |
|---|---|---|---|---|
| PR campaigns | Steady, ongoing coverage and mentions | Monthly pitched stories, quotes and commentary | Rolling, month on month | Brands that need consistent presence rather than one spike |
| Hero campaigns | One big, brand-defining moment | A flagship creative asset pitched hard across tiers | 6–10 weeks build, then outreach | Launches, rebrands and category-defining plays |
| Data-led PR | Authority through original evidence | Research, surveys or proprietary data written up as a story | 4–8 weeks to first coverage | Sectors where journalists want numbers they can cite |
| Newsjacking | Fast relevance in a live news cycle | Reactive expert commentary and rapid pitching | Days, while the story is running | Brands with a spokesperson able to comment quickly |
What is a brand mention, and do they matter as much as links?
A brand mention is any time your brand is named on another site including in an article, a roundup, a quote or a data citation, whether or not it links back to you. They matter because search engines and AI systems read mentions as trust and context signals: consistent, relevant mentions on titles that matter help establish who you are and what you're known for, even when the mention is unlinked. You don't buy brand mentions as a standalone product, they're the natural outcome of the Digital PR campaigns above. Earn coverage, and the mentions (linked and unlinked) come with it.
§ 05 · What to look for
Why Linkology for Digital PR
01
Real publisher relationships
Direct relationships with relevant journalists and titles.
02
Newsworthy angle development
We find and build the story that actually gets picked up.
03
Relevance over vanity DR
Coverage on titles that matter to your audience, not vanity metrics.
04
Transparent reporting + guarantee
Reported on coverage secured; lifetime guarantee where links are involved.
Want it all handled?
See Managed Authority Campaigns →Prefer the full programme run for you?
Our Managed Authority Campaigns run the full off-page mix: Digital PR, links and more all to one plan, measured against three KPIs.
§ 07 · Proof
Coverage we’ve earned
Recent campaigns, 2025–2026.
SaaS / fintech7 money terms taken to #1 on Google · 9 monthsRead the case study →
Consumer / retail+80% Category traffic · 4 MonthsRead the case study →
Travel / lifestyle+52% Organic traffic · 7 monthsRead the case study →Linkology have been supportive, responsive and dependable partners for several years now, and instrumental in enabling the growth and scalability of our SEO programme.
· Senior SEO Manager · Global SaaS Brand
Linkology’s digital PR landed us national coverage and doubled organic revenue in six months. Our category pages finally outrank the big marketplaces.
· Head of Growth · Fashion Ecommerce
Within four months, Linkology secured links from major travel publications. Our destination guides now rank on page one and appear in AI answers
· Marketing Director · Travel Sector
§ 07b · Commercials
Digital PR pricing
How pricing works
- Managed programme, scoped to goals
- Angle development + outreach
- Coverage reporting included
- Custom scope agreed on a call
§ 08 · FAQ
Digital PR questions
Digital PR with Linkology starts from £2,000/month, scoped to your goals and the campaign types you choose. Pricing reflects the seniority of outreach and the calibre of titles targeted, not a flat per-link rate. You can book a call for a custom scope.
Often, yes and they still help. Coverage on a relevant, high-authority title is a trust and context signal in its own right. Both the brand mention and the editorial context around it are read by Google and by AI systems, so a nofollow placement on the right title builds authority even without a followed link. Coverage and mentions are the product; links are a by-product.
A result is earned placement on a relevant title i.e. an article, feature, quote, data citation, or brand mention. We report on coverage secured: the titles, the reach, and the links or mentions gained. Figures are shown per campaign.
Digital PR earns coverage and brand mentions, placements on titles that matter, where links are often nofollow by design. Link building places vetted editorial links you approve, chosen for topical relevance, where a followed link is the direct goal. Use Digital PR for reach, trust and AI/entity visibility; use link building when the direct goal is a followed authority signal. Many campaigns use both.
It varies with the angle and the news cycle. Reactive and newsjacking work can land within days; data-led and hero campaigns build over weeks as outreach matures. We agree timescales up front and report as coverage is secured.
Ready to earn coverage that builds authority?
Looking for links, not coverage? See Link Building Services →