Data-led digital PR
Data-led digital PR. Original research that earns journalist-cited coverage
We turn surveys, studies and indexes into newsworthy data stories; the kind journalists cite and link to, building lasting authority in traditional search engine and AI powered results.
What is data-led digital PR?
Data-led digital PR turns original research i.e. surveys, data studies and indexes, into newsworthy stories that journalists cite and link to. It sits where data journalism meets digital PR: the data is the story, and the coverage and citations build authority.
Common research formats: survey · index / ranking · data study · trend report.
Data-led digital PR vs. our other PR campaign types
Ways to earn coverage under one service, this page is the research/evidence-driven type; here's how the siblings differ.
Why Linkology for data-led digital PR
Robust research design
Sound methodology so the data stands up to journalist scrutiny.
Angles journalists trust
Story angles built from the data that newsrooms actually want.
Real relationships
Genuine journalist and publisher relationships to place the story.
Transparent reporting
Clear reporting on coverage secured and citations earned.
Data-led digital PR pricing
Minimum 3 months · scoped to the research. Research scope (survey size, data sourcing) drives cost.
- Scoped to the research design
- Survey size / data sourcing dependent
- Assets + outreach included
- Custom scope on a call
Prefer the full authority programme run for you?
Our Managed Authority Campaigns run the full off-page mix: strategy, digital PR, links and more all to one plan. Digital PR is a component of the managed mix.
Data stories we've landed
“Linkology have been supportive, responsive and dependable partners for several years now, and instrumental in enabling the growth and scalability of our SEO programme.”
Data-led digital PR FAQs
Data-led digital PR starts from £2,000 ($2,600) per month (minimum 3 months) and is scoped to the research. Cost depends on the research design, survey size, data sourcing and the depth of analysis. Book a call for a custom scope.
Often nofollow, and they still help. When a journalist cites your data, the coverage and the citation are trust and context signals Google and AI systems read, even without a followed link. Citations and coverage are the product; links are a by-product.
For data-led PR, results are measured on journalist citations and coverage: the titles that picked up and cited the data, total reach, and the links or mentions earned. We report on coverage secured.
Data-led digital PR is the research/evidence-driven type, including original surveys, studies and indexes that become journalist-cited data stories. Digital PR campaigns are the ongoing, angle-led type; hero campaigns are big flagship creative; newsjacking reacts fast to breaking news. Many programmes combine several.
Either. We can design and run the research for you: surveys, data studies, indexes, OR build a story from data you already hold. Whichever route, we handle the analysis, the assets and the outreach.
Ready to make your data the story?
Want a different PR approach? See all Digital PR services →