The Results Guarantee
Hit the three KPIs we agree, or your fourth month is free.
On a Managed Authority Campaign we agree three measurable targets up front. If we miss any one of them over a three-month cycle, you do not pay for the fourth month.
The guarantee, in full
We agree three key KPIs with you at the start of a campaign.
We measure them over a three-month cycle.
If we miss any one of the three over that cycle, your fourth month is free.
It applies to Managed Authority Campaigns (the managed retainer), not to one-off links or self-serve services.
The three things we commit to moving
Each one is a leading signal of authority and visibility. Your baseline and target for each are set with you, in writing.
Share of topic
How much of your topic area you are visible for versus competitors. Measured in Ahrefs. Topical authority is what search and AI systems use to decide who to trust on a subject.
Search impressions
How often you are appearing in search for your target queries. Measured in Google Search Console. Impressions show visibility growing before clicks and revenue follow.
LLM / AI search visibility
Whether AI assistants (ChatGPT, Gemini, AI Overviews and similar) surface and cite you. Measured with AI-visibility tracking. More buyers now ask an assistant first; being cited there is a new kind of visibility.
Why we can put this in writing
A guarantee only means something if the work behind it is controlled. Ours is.
Publisher quality we can stand behind
The M-Flux publisher-quality method and a 33-point manual check mean the links we build are relevant and durable, so authority signals move predictably.
Defined metrics, not vanity numbers
Entity-led strategy and measurement mean we are moving the three KPIs we agreed, not chasing figures that look good in a report.
Only where we run the whole programme
We offer the guarantee where we control the campaign end to end. That is why it is scoped to Managed Authority Campaigns.
How a guarantee cycle runs
Baselines and targets are agreed before the cycle starts, so the scoring is fair and nothing is a surprise at month three.
Baseline agreed
Baselines for all three KPIs are captured at the start of the campaign (month 0).
Targets set
One target per KPI, agreed in writing before the cycle starts. Targets are per client, based on your starting point and market, not a one-size figure.
Monthly reporting
Progress against each target is reported through the cycle (months 1 to 3), so nothing is a surprise at month three.
Cycle review
At the end of month 3 we measure against the agreed targets. Miss any one, month four is free.
Two guarantees, not one
They cover different things and are triggered differently. Both can apply to the same campaign.
| KPI cycle guarantee This page | Lifetime link guarantee Separate, always on | |
|---|---|---|
| What it covers | Movement on three agreed KPIs over a three-month cycle | Every link we build, for the life of the link |
| What triggers it | We miss any one of the three KPIs; your fourth month is free | A link we built is removed or lost; we replace it |
| Who it applies to | Managed Authority Campaigns only | All our link building |
Exactly what is covered
Applies to
Managed Authority Campaigns only (the managed retainer, from £2,000 per month).
Requires
The three KPIs and their targets set in writing at the start.
Assumes
The campaign runs as agreed: we can publish, access is provided, and scope is not changed mid-cycle.
What you get
A free fourth month of service. It is not a cash refund.
Common questions
No. No honest agency can guarantee a ranking position, because search engines and AI systems decide that, not us. What we guarantee is movement on three measurable KPIs we agree with you up front: share of topic, search impressions, and AI search visibility. Miss any one over a three-month cycle and your fourth month is free.
Share of topic (measured in Ahrefs), search impressions (measured in Google Search Console), and LLM / AI search visibility (measured with AI-visibility tracking). We agree a baseline and a target for each with you in writing before the cycle starts.
If we miss any one of the three agreed KPIs over the three-month cycle, your fourth month is free.
No. It is a free fourth month of service, not a cash refund. It is also separate from our lifetime link guarantee, which replaces any link we build if it is ever removed or lost.
Managed Authority Campaigns only, our managed retainer from £2,000 per month. It does not apply to one-off links or self-serve services.
In writing, per client, from your own baseline. Targets reflect your starting point and your market, so they are realistic and fair, not a one-size-fits-all number.
See what three agreed KPIs would look like for you
Agreed KPIs, a three-month cycle, and if we miss any one of them, your fourth month is free.