Digital PR campaigns
Digital PR campaigns that earn coverage and brand mentions
Newsworthy story angles pitched to relevant journalists and publishers, earning coverage, mentions and authority that search engines and AI systems read.
What is a digital PR campaign?
A digital PR campaign develops newsworthy angles and assets, pitches them to relevant journalists and publishers, and earns editorial coverage and brand mentions. Links are often nofollow by design. The coverage and the mention are the win.
Coverage & mentions are the product. not buying links.
Digital PR campaigns vs. our other PR campaign types
Five ways to earn coverage under one service. This page is the ongoing-campaign type; here's how the siblings differ.
Why Linkology for digital PR campaigns
Real relationships
Genuine journalist and publisher relationships, not a spray-and-pray list.
Newsworthy angles
Angle development that actually earns a reply from the newsroom.
Relevance over vanity DR
Coverage in titles that matter to your audience, not chasing a metric.
Transparent reporting
Clear reporting on coverage secured: titles, reach, mentions.
Digital PR pricing
Minimum 3 months · scoped to your goals.
- Managed programme, scoped to goals
- Angle development + outreach
- Coverage reporting included
- Custom scope agreed on a call
Prefer the full authority programme run for you?
Our Managed Authority Campaigns run the full off-page mix: strategy, digital PR, links and more all to one plan. Digital PR is a component of the managed mix.
Digital PR FAQs
Digital PR campaigns start from £2,000 ($2,600) per month (minimum 3 months), scoped to your goals. Pricing reflects the seniority of outreach and the caliber of titles targeted, not a per-link rate. Book a call for a custom scope.
Often nofollow, and they still help. Coverage on a relevant, high-authority title is a trust and context signal in its own right. Both the brand mention and the editorial context are read by Google and by AI systems, so a nofollow placement on the right title builds authority even without a followed link. Coverage and mentions are the product; links are a by-product.
A result is earned placement on a relevant title i.e. an article, feature, quote, data citation, or brand mention. We report on coverage secured: the titles, the reach, and the links or mentions gained.
A digital PR campaign is the ongoing type, steady newsworthy angles earning regular coverage. Hero campaigns are big flagship pushes for tier-one spikes; data-led PR uses surveys and studies journalists cite; newsjacking reacts fast to breaking news; brand mentions focus on linked and unlinked mentions. Many programmes combine several.
It varies with the angle and the news cycle. Some coverage lands within weeks of outreach; a campaign builds momentum over its run. We agree timescales up front and report as coverage is secured.
Ready to earn coverage that builds authority?
Looking for a different PR approach? See all Digital PR services →