Frequently asked questions

Link building services are a managed way to earn backlinks, links from other websites to yours, that can improve search authority. Linkology places topically relevant editorial links on real, vetted publishers: every site is selected with the M-Flux formula and a 33-point manual quality check, and you approve every placement before it goes live. No PBNs, no link networks.

A link building agency plans and earns backlinks on your behalf, identifying relevant publishers, creating editorial content, securing the placement, and reporting on it. Linkology has done this since 2011, placing 61,000+ links for 2,000+ clients, with every link approved by the client and backed by a lifetime guarantee.

Linkology's link building starts from £165 per link, priced by publisher quality and relevance rather than a flat rate for volume. For a fully managed programme, including digital PR, links and more run to one agreed strategy, we offer Managed Authority Campaigns. These start from £2,000 per month. Both services are backed by our guarantees. See our link building pricing.

Every site runs through M-Flux: five machine metrics (DR, organic traffic, topical relevance, outbound ratio, historical uptime) and 33 human signals (editorial quality, author credibility, sponsor disclosure, page templates). Nothing enters your target list without clearing both. PBN-style sites are rejected on sight.

Yes, always. You get a short-list of sites to approve, then drafts to sign off. Nothing is published without a named approver on your team signing the final copy. Turnaround is usually 24–48 hours per step.

We monitor every placement for the life of the link. If a link is removed, de-followed, edited out, or the host page dies, we replace it with an equivalent-quality placement, same DR band, same niche at no additional cost.

Most of our book is agency-side. White-label reporting ships under your brand, communication runs through your account manager, and reseller pricing kicks in from ten placements a month. NDA as standard.

First placements typically land in weeks 3–5 of a new mandate. The first week is strategy, target list and editorial calendar; weeks 2–3 are drafting, publisher negotiation and sign-off; weeks 3–5+ are live placements and reporting cadence.

First order, no questions. If you audit the sites we offer on your first engagement and decide they don't meet the quality bar you signed off against, we refund the full amount. After the first order, we rely on the lifetime guarantee instead.

We aim to reply to messages within one business day. For the fastest route, book a strategy call and you'll get a free audit and custom strategy with no pitch.

Yes. Every strategy call includes a free audit and a custom strategy, no pitch, no obligation.

Our HQ is in Derby, United Kingdom. We've operated since 2011 and work with clients worldwide.

Yes. We're UK-based but serve clients worldwide, reporting in your time zone and to the KPIs that matter to your market.

About 30 minutes, by video or phone, enough to walk you through a free audit and a custom strategy without taking up your day.

Yes, it's free, and there's no pitch. You'll get a free audit of your current authority and a custom strategy. You decide what to do next, no pressure.

Nothing. Share your website when you book and we'll audit your current authority before the call, so we can walk straight into a tailored strategy.

The default rate is 10% of the order price before VAT. The rate for your account is shown in your affiliate area once you are approved.

30 days. If someone follows your link and orders within 30 days, the order is credited to you.

Yes. Commissions are lifetime: once a client you referred is linked to your account, you earn on the orders they place with us afterwards.

Apply through the affiliate area. Every application is reviewed by our team before the account is approved.

Payouts are handled by the Linkology team. Your affiliate area shows your referrals, earnings and payout history.

Link building services are a managed way to earn backlinks (links from other websites to yours) that build search authority. Linkology places topically relevant editorial links on real, vetted publishers: every site clears the M-Flux formula and a 33-point manual quality check, and you approve each placement before it goes live. From £165 per link, backed by a lifetime guarantee.

Link building with Linkology starts from £165 per link. Pricing reflects publisher quality and relevance. Every site is vetted with M-Flux and a 33-point manual quality check — not a flat rate for volume. You can compare options on our packages page or book a call for a custom scope.

Yes. We place topically relevant editorial links on real, vetted publishers, never PBNs, never link networks. Every site passes the M-Flux formula and a 33-point manual quality check, and you approve each placement before it goes live. 96% of the links we have built are still live.

Always. You see and sign off on every publisher and every draft before anything is published. Nothing goes live without your approval, it is your authority profile, and you stay in control of it.

Authority compounds rather than spikes. Most clients see movement within a few months as relevant links accumulate, with the strongest gains over a sustained campaign. We track every placement and report on progress so you can see authority building over time.

You can buy individual links from us from £165 per link but not the cheap, bulk kind. We do not sell PBN or networked links; we place vetted editorial links you approve, which is the safe way to meet ‘buy backlinks’ intent. If you'd rather have the whole authority programme run for you, our Managed Authority Campaigns are a strategy-led monthly engagement. Both are backed by our lifetime guarantee. You can buy backlinks on our pricing page.

Niche edits start from £165 per link. Pricing reflects the quality and relevance of the host page; every site is vetted with M-Flux and a 33-point check — not a flat rate for volume. You approve each placement before it goes live. See niche edit pricing.

Yes, when done properly. We add links only to real, already-indexed pages on vetted, relevant sites, never PBNs or link networks and only where the link genuinely fits the content. Every host page passes M-Flux and a 33-point manual check, and you approve each placement. That is the safe, white-hat way to add contextual links.

Always. You see and sign off on every host page, the anchor text and the surrounding context before anything is published. Nothing goes live without your approval.

A niche edit adds your link into an existing, already-indexed article, so it can go live quickly and inherits the page’s existing authority. A guest post is a brand-new article we place on a relevant site. Niche edits suit fast, contextual placements on aged pages; guest posts suit fuller brand context and volume. Many campaigns use both.

Because the host page is already indexed, niche edits are often among the faster link types to take effect, though authority still compounds over time. We track every placement and report on progress.

Guest posting starts from £165 per link. Pricing reflects the quality and relevance of the host blog, not a flat network rate. It includes the full editorial article written for you, and you approve the site and the draft before anything goes live.

We do not sell cheap, bulk guest posts or use private blog networks because that is the kind of link that gets devalued. What we offer is earned editorial placements: full articles published on real, relevant blogs that pass the M-Flux formula and a 33-point manual quality check. Safer, and built to last. You can buy guest posts on our pricing page.

Yes to both. You approve the host site before we write, and you approve the editorial draft before it goes live. Nothing is published without your sign-off.

Guest posting is the deliverable: a full article contributed to a relevant blog with your link in it. Blogger outreach is the process: contacting bloggers to earn a placement, which might be a mention, a contextual link or a guest post. A guest post is one output of outreach; if you want the relationship-led programme behind it, see our blogger outreach services.

Yes. We write every article to the host blog’s own editorial standard using genuinely useful content, not filler and route it to you for approval before it’s published. Quality is what makes the placement stick and the link count.

Blogger outreach starts from £165 per link. Pricing reflects the quality and relevance of the host site, not a flat network rate. You approve every placement before it goes live, and each link is covered by our lifetime replacement guarantee. See blogger outreach pricing.

Yes. We earn placements through genuine outreach to real, relevant bloggers and site owners, never a private blog network. Every host site passes the M-Flux formula and a 33-point manual quality check, so links are relevant, editorial and built to last.

Always. You see and approve every host site and placement before anything goes live. Nothing is published without your sign-off.

Blogger outreach is the process of contacting relevant bloggers to earn a placement, which might be a mention, a contextual link or a guest post. Guest posting is one specific deliverable: a full article contributed to a blog with your link in it. Guest posts are one output of outreach; if you want full articles placed, see our guest posting services.

It varies with the outreach and the host site’s editorial process, but most placements go live within a few weeks of approval. We keep you updated and report every live link.

White-label link building starts from £165 per link — the same canonical per-link pricing as our direct service, delivered unbranded. Pricing reflects the quality and relevance of each host site (vetted with M-Flux and a 33-point check), not a flat rate for volume. Partner terms suit ongoing reseller supply.

Yes. These are the same vetted editorial placements as our direct service: real, relevant, topically fitting sites, never PBNs or link networks. Every site passes M-Flux and a 33-point manual check, and you approve each placement before it goes live. The white-label part is only who the client sees; the link quality is identical.

Yes. You (and, through you, your client) approve every host site and placement before anything is published. Nothing goes live without sign-off, and everything is delivered unbranded so it stays your relationship.

The links are identical — same vetting, same quality. The difference is the delivery model: white-label is delivered unbranded, under your agency’s brand, with reporting you pass to your client as your own, on an ongoing reseller basis. Our standard service is delivered directly under Linkology’s brand to end-buyers.

Everything is unbranded: outreach, placements and reporting carry no Linkology identifiers, so your client only ever sees your agency. You hand our white-label reports over as your own. As for results, links compound over time; because delivery is standardised, supply is predictable so you can plan client campaigns with confidence.

iGaming link building starts from £295 per link. Each placement is on a vetted, gambling-relevant site, and you approve it before it goes live.

Yes. Casino, sportsbook, poker, bingo and slots operators and affiliates all sit under iGaming link building, the same discipline run against different site pools and audiences. Whether you're an operator or an affiliate, we place relevant, vetted links on real gambling-friendly sites.

That's the whole point of how we work. In a heavily scrutinised niche we place relevance-first and quality-first. Real, gambling-friendly publishers, each vetted with M-Flux and a 33-point manual quality check, never PBNs or link networks. Nothing that puts your brand or your rankings at risk.

Always. You see and sign off on every publisher and every draft before anything is published. Nothing goes live without your approval, which matters more in iGaming than almost anywhere.

We work to your target markets and the operators or affiliates you run, and you approve every site and link before it goes live. We focus on relevance and site quality for your audience; we don't provide legal or licensing advice, your compliance team owns that, and we work alongside it.

A link building package is a set number of vetted, editorial links built for you each month, on a rolling or fixed commitment. Linkology's packages cover guest posts, niche edits and international links, with a five-link minimum per month, and every link is approved by you before it goes live.

Guest posts suit you when you want a whole article shaped around your topic on another site. Niche edits suit you when you want a link placed into an existing, established page. International links suit you when you are targeting audiences and search results in other countries. If you would rather not choose, Managed Authority runs the full mix for you.

Link options start from £165 per link, with a five-link minimum per month. Managed Authority Campaigns, the full off-page programme, start from £2,000 per month over a minimum of three months.

A guest post is a brand-new article published on a relevant site, with your link inside it. A niche edit adds your link into a relevant page that already exists and has history. Guest posts optimise the whole article; niche edits optimise the anchor text and the paragraph around the link.

Yes. Every link option comes with a lifetime guarantee: if a link drops, we replace it. Managed Authority Campaigns add a separate KPI guarantee on top, tied to agreed performance targets.

International link building starts from £395 per link. Pricing reflects the quality and relevance of the host site in your target market, not a flat rate. You approve every placement before it goes live, and each link is covered by our lifetime replacement guarantee.

Yes. Outreach is handled in the local language, and links are placed on real, relevant sites in your target market. Native-language outreach is what makes international links genuinely relevant rather than token foreign placements.

We currently have dedicated pages for Germany, France and Spain, and we build links in other markets on request, just tell us where your buyers are. Native-language versions of these pages are on the way.

Yes. We earn placements on real, relevant sites in each market, never a private blog network. Every host site passes the M-Flux formula and a 33-point manual quality check, so links are relevant, editorial and built to last.

Always. You see and approve every host site and placement before anything goes live. Nothing is published without your sign-off.

From £395 per link, the price of our international links. Each placement is on a vetted, in-market German site with native-German outreach, and you approve it before it goes live.

Yes. Outreach, pitching and the placed content are all handled in native German by people who can hold the conversation, even though this page and your account run in English. The links sit on real German sites and read naturally to a German audience.

Always. We place on genuine, in-market German publishers with real German readers, each selected with the M-Flux formula and a 33-point manual quality check. Never PBNs, never link networks.

Yes. You see and sign off on every publisher and every draft before anything is published. Nothing goes live without your approval.

The links we build in Germany are already placed on native-German sites with German-language content. Dedicated in-language landing pages for German-speaking clients are on the way; talk to us about your German-market goals and we'll scope it.

From £395 per link, the price of our international links. Each placement is on a vetted, in-market French site with native-French outreach, and you approve it before it goes live.

Yes. Outreach, pitching and the placed content are all handled in native French by people who can hold the conversation, even though this page and your account run in English. The links sit on real French sites and read naturally to a French audience.

Always. We place on genuine, in-market French publishers with real French readers, each selected with the M-Flux formula and a 33-point manual quality check. Never PBNs, never link networks.

Yes. You see and sign off on every publisher and every draft before anything is published. Nothing goes live without your approval.

The links we build in France are already placed on native-French sites with French-language content. Dedicated in-language landing pages for French-speaking clients are on the way; talk to us about your French-market goals and we'll scope it.

From £395 per link, the price of our international links. Each placement is on a vetted, in-market Spanish site with native-Spanish outreach, and you approve it before it goes live.

Yes. Outreach, pitching and the placed content are all handled in native Spanish by people who can hold the conversation, even though this page and your account run in English. The links sit on real Spanish sites and read naturally to a Spanish audience.

Always. We place on genuine, in-market Spanish publishers with real Spanish readers, each selected with the M-Flux formula and a 33-point manual quality check. Never PBNs, never link networks.

Yes. You see and sign off on every publisher and every draft before anything is published. Nothing goes live without your approval.

The links we build in Spain are already placed on native-Spanish sites with Spanish-language content. Dedicated in-language landing pages for Spanish-speaking clients are on the way; talk to us about your Spanish-market goals and we'll scope it.

A link building case study is a written account of a real client campaign, the starting situation, the links and authority signals built, and what changed as a result (rankings, referring domains, traffic, and increasingly AI citations). It's evidence that a method works, rather than a claim that it does.

Yes. Every study is a real Linkology campaign. Some clients are named with their permission; others are described by sector where they'd rather not be identified. The figures are the client's real outcomes, not illustrations.

It depends on your sector, your starting authority and your competition, which is why these studies show ranges, not guarantees. What we do guarantee, on a Managed Authority Campaign, is movement on three agreed KPIs: see the Results Guarantee. What link building reliably moves is authority, referring domains and rankings for the pages worked on; we won't promise a specific number or traffic figure before we've looked at your site.

Authority compounds rather than spikes, so meaningful movement usually takes a few months and keeps building after that. The case studies show the timeframe for each campaign so you can see a realistic pattern rather than a promise.

These studies span pharmaceutical, legal, e-commerce and travel, but we build links across most sectors, including regulated and competitive niches. If your sector isn't shown, it usually means we simply haven't published that study yet.

Yes. They come from independent third-party platforms: Shopper Approved, Clutch and Google. We display them here, but the reviews live on those platforms, where anyone can check them.

On each platform directly. Our profiles on Shopper Approved, Clutch and Google are all linked from this page, so you can read the reviews at source.

174+ across the four platforms, with an average of 4.9 out of 5. The live counts on each platform are the source of truth.

So clients can verify us wherever they already trust. Different buyers rely on different platforms, and having the reviews in more than one place makes them easy to check.

No. We show the reviews as they are, including four-star ones. The full picture is more useful, and more honest, than a wall of perfect scores.