Case study · Travel
How editorial link building & digital PR nearly tripled a Peru tour operator's share of the searches that sell tours
The campaign at a glance
- Client / sector
- International Travel Agency · Travel
- Starting point
- The searches that turn into bookings, 'peru tours' and 'trip to machu picchu cost', sat at #8, behind global travel brands and big publishers. Its share of voice on the searches that matter was 8.98%.
- What we built
- 40 editorial links on travel, adventure and lifestyle titles, 33 of them to the two pages that take bookings, Machu Picchu and Peru tours. We tightened the travel guides around them so the whole cluster pulled together. The guides bring readers, but the tour pages bring revenue.
- Headline result
- #8 to #1 for 'peru tours' and 'trip to machu picchu cost', and share of voice nearly tripled
- Timeframe
- 7 Months
- Headline KPI
- Share of voice, 8.98% to 25.87%, with traffic up 52% on the year before
The campaign
Situation → strategy → work → result — what we started with, what we did, and what changed.
A specialist against the global brands
The operator builds tailored trips across Peru and South America, and Machu Picchu tours are the heart of its business. The site had a Domain Rating of 41. The searches that turn into bookings, like 'peru tours' and 'trip to machu picchu cost', sat at #8, behind global travel brands and high-authority publishers, and its share of voice was 8.98%. Success meant top-three rankings for the tour searches, a bigger share of voice across the Peru and Machu Picchu topics, and showing up when travellers ask AI to plan the trip.
Back the two pages that sell
The angle. People who've been. Travel writers and bloggers who describe a trip in their own words are exactly where travellers read before booking, and where a specialist operator belongs as the recommendation.
The target list. Independent travel blogs, travel magazines and adventure writers, mostly in English with a few Spanish-language travel sites.
The mix. Editorial links for authority, digital PR for brand mentions in travel coverage, and on-page work to tighten the tour pages and travel guides.
The pages. The two pages that take bookings, Machu Picchu and Peru tours. The guides already brought readers. The tour pages bring revenue, so that's where the authority went.
What was actually done
Build authority to the two pages that sell the trips, the Machu Picchu page and the Peru tours page, and tighten the travel guides around them so the whole cluster pulled together.
#1 for the searches that bring bookings
40 editorial links over seven months. 19 went to the Machu Picchu page, 14 to the Peru tours page and 7 to the homepage, with anchors that described the trip, like 'guided Machu Picchu tours' and 'Peru travel packages', or used the brand name. Every site went through M-Flux first, which scores domain rating, real organic traffic, topical relevance, outbound link ratio and uptime history. The ones that passed were checked by a person against our 33-point list, from editorial quality to sponsor disclosure. The operator approved every site before it went live. On the site we optimised the tour pages, strengthened how the Peru and Machu Picchu pages fit together, and tightened the copy so each page was clear and ready to book.
The result, charted
One clear before/after view — honest axes, no truncated scale.
Method, not luck
Every site in this campaign was scored by M-Flux and passed a 33-point manual quality check, and the client approved it before the link went live. That's why the profile holds up — and why the result keeps compounding after the campaign ends.
What the client said
“The team has been professional, responsive, and easy to work with throughout the process. The quality of the links and the attention to our requirements have been excellent. We really appreciate their support with our SEO strategy and would definitely recommend UK Linkology to other businesses looking for reliable link-building services.
Want the full authority program run for you?
Our Managed Authority Campaigns run the full off-page mix — strategy, digital PR, links and more — to one plan.
Campaign FAQs
What did Linkology do for this tour operator?
We placed 40 editorial links over seven months, most of them to its Machu Picchu and Peru tours pages, on travel and lifestyle titles approved by the operator first.
What results did the campaign achieve?
It reached #1 for 'peru tours' and 'trip to machu picchu cost', its share of voice nearly tripled, and organic traffic was 52% higher than the same months a year before.
How long did it take?
Seven months, October 2025 to April 2026.
Can you get results like this for my travel brand?
Every brand starts from a different place, so results vary by your authority, competition and goals — we won't promise a number before we've looked at your site. What we can do is apply the same method: M-Flux-vetted editorial links, a 33-point manual quality check, and your approval on everything. Book a free strategy call and we'll give you an honest read.
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Fifteen minutes, a look at your site, and an honest read on what's realistic in travel.