Author · Linkology
Yasmin Parveen
Operations & Account Director, Linkology
I run operations across Linkology and look after our biggest clients and the team that delivers for them.
Highlights
- 01Managed over $35 million of business
- 02Oversees delivery across 20+ people and campaigns in seven markets
- 03Co-developed and implemented Linkology's service process (AI automations and human-driven)
- 04Built and grown 400+ client relationships over almost a decade
About Yasmin
How did you come to Linkology?
I joined in 2017 sending pitches and chasing placements, and moved into account management that same year. From there it was Senior Account Manager in 2021, Account Director in 2024, and Operations Director in 2025. Nine years here in total, and I've done most of the delivery jobs I now oversee.
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What do you own now?
My own team of account managers and executives, and oversight of delivery across the business: outreach, content, site plugging, and support for the SEO and Digital PR teams, which is 20+ people in total. I still manage some of our biggest client relationships directly, with campaigns running across seven markets. I own the processes behind delivery too, from onboarding and campaign ownership to QA sign-off on everything that goes to clients, the SOPs for each department, and revenue and account tracking. I've also built some of our internal AI tools, including site-selection refinement, working with a developer on our processes.
What's your point of view on the work?
My side of it is people. The clients who trust us with their brand, and a team who deserve to do their best work without it feeling like chaos behind the scenes.
Areas of expertise
Experience & credentials
- 2025 to nowOperations Director → Operations & Account Director, Linkology
- 2024Account Director, Linkology
- 2021Senior Account Manager, Linkology
- 2017Joined Linkology (outreach / placements); moved into account management the same year
Nine years in the industry; around five in ops-adjacent work (training the account team and fixing process from Senior Account Manager in 2021), formally in operations since 2025.
“My side of it is people. The clients who trust us with their brand, and a team who deserve to do their best work without it feeling like chaos behind the scenes.”
Articles by Yasmin
Articles bylined to Yasmin will appear here as they are published on the Blog.
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